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Bas Raijmakers

(Creative director and owner of STBY)
Bas Raijmakers at UXinsight

Dr. Bas Raijmakers is co-founder and Creative Director of STBY in London and Amsterdam, an agency specialised in creative research for service design and innovation working across industry, non-profit and public sector.

Bas has a background in cultural studies, the internet industry, and interaction design. His main passion is to bring people we design for into design and innovation processes, using visual storytelling, which he has done for numerous companies like Nokia and Google, as well as the What Design Can Do challenges and the National Health Service in the UK.

He holds a PhD in Design Interactions from the Royal College of Art in London. He is also a Reader in Strategic Creativity at Design Academy Eindhoven.


Bas will share his experiences in doing research around the globe in his talk “Reach Global, Love Local”