Ana Crespo is a UX Consultant at the experience design agency Foolproof, where she helps organisations understand their customers so they can deliver better experiences for them. She spends dozens of hours speaking with users, trying to understand how they work, shop, communicate, bank or enjoy their spare time. In short, trying to appreciate how they live.
She’s partial to projects with elements of service design. Digital systems are a key part of user experiences, but there’s much more to them: people interact with organisations through both online and offline channels.