How do you ask people for permission to share their personal data? Which design principles might help make people trust you enough to store this information in a safe way? What do you need to do to make sure they understand what they are consenting to when you ask them for permission? And most important of all … what is the best way to use research to solve all these complex questions?

On 25 May 2018 a new European Union law, the General Data Protection Regulation (GDPR), will enter into operation, requiring all websites to ask explicitly for consent on tracking and storing user data. Kathleen will talk you through her experience in carrying out GDPR-related research for seven of Scandinavia’s largest online newspapers. This specific case study dives into the research she applied to discover the best design solution for consent gathering. It is a talk about mixed methods, working in an agile way with UX research, as well as an honest insight into things that did not turn out as well as expected.

Thu 8 March


– 12:35


Kathleen Asjes at UXinsight

Kathleen Asjes

(UX research lead in the Media division of Schibsted)

View profile